September 05, 2014
Make something you love as well as humanly possible. Act with honesty and integrity. Charge a fair price. Don’t cut corners. Treat people with respect. And at the end of the day, your product should be a good thing — because we’re here to help others, to add something, to make people happier and healthier for doing what we do.
That’s the way to run a business, says Bob Moore, CEO and Founder of natural foods company Bob’s Red Mill, based in Milwaukie, Oregon. More than that, Bob lives by these principles. They’ve helped make Bob’s Red Mill the success it is today with annual sales of more than $100 million, 400 products and distribution in 81 countries.
Most importantly, these principles have helped Moore achieve his unique goals: taking care of others and providing nutritious food. “The whole world needs whole grains,” he says.
And it all started because of a misplaced library book.
A Path to a Healthy Future
John Goffe’s Mill by George Woodbury lay discarded on a table in the Redding Public Library in California when Bob visited one day in 1967. The book told the story of how Woodbury, an archaeologist, inherited a stone-grinding mill in Bedford, New Hampshire, in 1939. He moved his family there and got the mill running again, much to the public’s delight.